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                            <h2>Asiana Airlines</h2>
                      			<h3 class="sub-heading ">Astronaut maintains the social media platforms for Asiana Airlines</h3>

                                <div class="single-project-slider-wrap">

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                                        <ul class="single-project-slider bxslider">
                                          <li>
                                            <img alt="" title="" src="images/case/asiana/1.jpg" />
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                                            <img alt="" title="" src="images/case/asiana/2.jpg" />
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                                            <img alt="" title="" src="images/case/asiana/3.jpg" />
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                                <h3 class="sub-heading add-top-half">Case target: </h3>
                                <p>To build up the official Weibo and WeChat public accounts for Asiana Airlines, to introduce the Korean culture, to show the friendly image of 
                                  Asiana Airlines and to increase the amount of fans in social media platforms.</p>
				                <h3 class="sub-heading add-top-half">Insight: </h3>
				                <p>As the second largest airline company in South Korea, Asiana Airlines has a good reputation among 
                          passengers for providing “delicate, thoughtful and considerate” services and attracts a large number of young people 
                          interested in Korean cultures in its social media platforms. We need accurately define
                         the personification image of Asiana Airlines, and create active platforms by integrating various resources to communicate with audience about the brand.</p>
				
				                <h3 class="sub-heading add-top-half">Case description: </h3>
				                <p>
                            Asiana Airlines gained “five-star airline companies award” (totally 7 winners in the world) in 4 consecutive years from SKYTRAX, 
                            by its high quality safe services and model operation. Astronaut operated the official Weibo and 
                            WeChat platforms for Asiana Airlines. We created an image of Asiana Airlines“Xiao Caidong” on social media platforms, who pushed contents of the brand and
                            the unique Korean cultures, showing the superior travel experience and high quality services of Asiana Airlines. We also designed and planned online campaigns 
                            based on the seasonal topics of Korea and the trendy hot topics for promotion, 
                            combined with internet languages, introducing the features of Asiana Airlines and the advantages of fleet teams in a vivid way to the audience of social media platforms. 
                        </p>
				                <h3 class="sub-heading add-top-half">Promotion outcome: </h3>
				                <p>Until June 2015，Asiana Airlines Weibo attracted more than 50,000 true followers with a exposure of above 132,537,669. The official Wechat account increased more than 6,000 true fans, reaching an audience of more than 763,200.</p>

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                                          <a  class="venobox" data-gall="portfolio-gallery" href="images/case/asiana/5.jpg">
                                            <img alt="" title="" class="img-responsive" src="images/case/asiana/5.jpg" />
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                                          </a>
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                                  <h3 class="sub-heading add-top-half">Service</h3>
                                  <h4 class="sub-heading add-top-half" style="margin-top: 20px;">Creative</h4>
                                  <p><b>Marketing monitoring:</b></p>
                                  <p >- Weibo, WeChat, LinkedIn</p>
                                  <p >- Online campaigns</p>
                                  
                          		
                      </article>
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          <h3 class="main-heading white">Like to work with us?</h3>
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